When I get iPhone

Let me start off by saying that while I’m a fan of Apple’s success and products, I’m not one of those people that blindly apologizes for their products no matter what. I’ll be the first to say that something works or it doesn’t. My friends and many of you come to me all the time because they want my HONEST assessment. So I wanted a couple of days with the iPhone to really take it through its paces and see if this new phone is what it’s hyped up to be. You must also understand that there isn’t a smartphone out there that I think is perfect. As a matter of fact before the iPhone there were basically 4 smartphone OS’s, Palm, Blackberry, Symbian and Windows Mobile. I stuck with Palm because it was the lessor of the 4 evils or the one that sucks least. Palm has a UI (user interface) that hasn’t changed much in several years. Basically zero innovation. However, there are thousands of apps to extend the functionality of the Palm OS. Blackberry doesn’t have a touch screen or tap screen. You have to do everything via the keypad/thumb wheel. Also the Blackberry’s I considered had no multimedia functions (camera, video, etc.) Symbian looked very promising, but I was frightened away mostly by EVERYONE saying how sloooooow it was and that there were very few apps for it. My friend Colin Smith’s phone locked up on him just last week right in front of me. Windows mobile seemed to have stability issues. My Treo would lock up (needing a soft reset) at least once every other day. Palm didn’t put enough RAM in the 650 and the Bluetooth implementation was pathetic (requiring special headsets to be compatible). I’ve complained about this for months. A PHONE SHOULDN’T LOCK UP! I was all set to dump the 650 and move on to a newer model back in January, but I decided to wait and go to the Steve Jobs Macworld keynote first. Well it’s a good thing I did, because that’s when the iPhone was first unveiled.

The reason that there is so much hype around the iPhone is simple. Most phones suck today! I don’t know a single person who loves their cell phone/smartphone. Everyone is different and therefore has different needs. No one device will satisfy everyone 100%. Apple decided to step outside the box and create something unique and FUN. Apple has a long history of getting UI right and the user experience right. So of course the idea that they were going to create a phone got a lot of attention, maybe more than they deserved. With that said, the iPhone is NOT perfect by any means. No smartphone is. No regular cell phone is either. It’s not the second coming or the cure for cancer. What I like about the iPhone is that it is BETTER than every other phone I’ve used and it’s actually fun to use and navigate. People want to quickly discount eye candy. Think about it. We love eye candy. We love animation. We love video. Otherwise we’d be content just reading text with no pictures, never watching a movie or TV and seeing everything in black and white with no color. We’re visual beings. So the iPhone is appealing because it uses and stimulates our sense of touch and sight. I love it when people yell, “it’s just a phone!”